Identify. Invite. Indulge.
Simplified campaign management is within reach. Marketing DirectTM gives the gaming enterprise the power to manage marketing campaign promotions from start to finish. Build pro-formas and post-formas, simplify campaign tracking and expedite the management of offers, chained offers and long-term performance.
When developing and executing effective marketing campaigns, the goal is to increase a patron's number of trips and coin in. With Marketing Direct, gaming enterprises can achieve this with targeted marketing capabilities to create specialized offers for each patron. Pique their interest so they play longer, spend more and come back frequently.
Marketing Direct's comprehensive solution far surpasses the fundamentals of direct marketing. Generate intricately detailed reports based on conditional criteria including metrics, averages, calculations and key performance indicators (KPIs) from WAGERTM. Tap in to a powerful data warehouse that can answer questions in a matter of seconds to aid in real-time decisions. With complete marketing promotions control, develop targeted and lucrative campaigns that will keep patrons coming back for more. Follow that up with precise performance data that can help the next campaign outperform the last.
Product features include:
- Easy-to-use interface features point-and-click and drag-and-drop.
- Create unique bar code for offer redemption.
- Send .CSV files directly to mail house from system.
- Utilize program for near real-time interaction with patrons via SMS or e-mail.
- Develop offers for virtually anything including food, coin in, free play and hotel.
- Additional integration points available with hotel and F&B systems.
- More precise tiers and segments allows for better targeted campaigns.
- Test offers with an unlimited number of tiers and segments.
- Use pro-formas to determine the best campaign for the enterprise.
- Determine a campaign's effectiveness with post-formas.
- Real-time campaign tracking gives the power to act immediately if response is low.
- Reference a complete history of all executed campaigns.
- Link offers into all major hotel and gaming systems as well as WAGER, Host VIP!TM and Total PromoTM.
- Connection into central reservations allows call center to see all outstanding offers that patron has been issued.
See firsthand how the Marketing Direct solution can boost your bottom line.
For more information on Marketing Direct, contact a sales representative by This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Marketing Direct Product Information Sheet
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