Las Vegas, NV (May 1, 2012) – Tech Results, the gaming industry leader in business intelligence (BI) and customer relationship management (CRM) software, announced an agreement with Maryland Live! Casino to deploy its end-to-end integrated CRM platform, InTRact™ and the industry’s foremost decision-making engine, WAGER®
Maryland Live! Casino will utilize Tech Results’ Matrix Builder, InTRactMobile™ & InTRact Mobile™ Web
Response applications commencing at the property’s grand opening, on June 6, 2012. “The suite of products going live at Maryland Live! represents the most integrated, comprehensive CRM applications in gaming. We are honored and excited to be a part of the most anticipated and technologically advanced casino project in recent years.” said Lars Klander, President & CEO, of Tech Results.
WAGER Matrix Builder and InTRact Mobile™ join to create a true service-oriented environment for Maryland Live!’s patrons. Matrix Builder allows marketing managers to easily construct comprehensive offer matrices enveloping promotional credits, player loyalty incentives and non-gaming venues. InTRact Mobile provides flexibility by allowing hosts to issue comps, check point balances, locate patrons, and even view current/past trip summaries, on a mobile device agnostic platform.
Tech Results has provided innovative business intelligence and customer relationship management software solutions for the gaming and hospitality industry since 1998. Headquartered in Las Vegas, Nevada with satellite offices in Shreveport, Louisiana, the company’s team members are focused on providing the best software in the industry, with exceptional help desk support and an ongoing commitment to the customers’ strategic and operational success. To learn more about Tech Results and its suite of business intelligence and customer relationship management solutions, visit www.techresults.com
Maryland Live! Casino is Maryland's newest gaming and entertainment experience. Located at Arundel Mills Mall, the $500 million multi-use complex spans 12 acres. The project will include 4,750 slot machines and electronic table games, nationally-acclaimed restaurants, an entertainment venue and other first-class amenities. More information can be found at: www.marylandlivecasino.com