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InTRact™

InTRact CRM Solution

We'll bet Tech Results'
InTRact®  CRM software solution will build winning customer relationships.

Customer Relationship Management (CRM) is a complicated way of saying that business is all about people. InTRact, our CRM platform, will support the systems and procedures you already have in place to improve your Marketing and Customer Service activities. Use InTRact to ensure your customers feel like valued individuals. The InTRact CRM platform includes an entire toolbox of solutions that will enable you to keep your events and promotions running seamlessly, access critical information to improve decision making, and deliver unsurpassed customer service to your patrons.

 

Benefits:

  • Improves player satisfaction and retention

  • Helps you better assess the complete value of your players

  • Focuses your marketing expenses.

  • Simplifies customer service procedures

  • Anticipates nees and wants

  • Drives traffic during slow periods with bonus entries

InTRact is hospitality management software that will help you track results of promotions and know what your patrons enjoyed the most. InTRact will drive repeat traffic with analysis of both in-process and completed promotions, and it can create unlimited and simultaneous promotions customizable for every group of patrons.

Know the Complete Value of Your Patrons and see it all it one place.
With InTract you can gauge each player’s worth:

Total Spend = Gaming win + F&B purchases + Hotel Stays + Show Tickets
Total Reinvestment = Points + Comps + Offers + Giveaways
Worth = Total Spend – Total Reinvestment

With InTRact, you will have the data you need readily available:

  • Track member preferences and choose comps that best fit your customers.

  • Assess the popularity of prizes and giveaways, and choose to make a change or stick with what is working.

  • Use ticketless promotions and swipe-and-win games to focus your marketing budget on patron reinvestment instead of operational expenses.

  • Utilize your gaming technology to the maximum.

Simplify Customer Service Procedures.

You cannot automate communication with your customers but you can streamline it and make it more effective.

Use InTRact to reduce labor costs and increase service quality:

  • Automate notifications for VIP arrivals and high-dollar jackpots.

  • Streamline task management and reminders for line staff.

  • Personalize self-service communication via kiosks.

Anticipate Needs and Wants

InTRact helps you to organize, filter, sort, and even group your patrons according to whatever they prefer, be it a favorite drink, a sports team they love, a singer or type of music they want to listen to.  The hospitality management software can then use this information in creating targeted promotions and offering the right comps to customers.

  • Issue and track comps.

  • Give members more chances to win with Swipe and Win promotions.

  • Identify premium players automatically.

  • Save money and reduce labor costs with paperless promotions.

  • Focus promotional spend on profile groups to achieve lift with specific patron demographics.

  • Drive traffic during slow periods with entry bonuses.

  • Expedite compliance reporting.

Tech Results provides two enterprise software solutions, specifically designed for the casino gaming and hospitality industry.  Together with numerous accompanying modules,  including data warehousing, promotions management systems and host management applications, our leading-edge InTRact™ and WAGER® platforms represent the most comprehensive CRM and BI solutions available for the gaming industy.

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