Web CRM™ lets you connect with your best patrons ... whenever and where ever they are!
In today's competitive gaming environment, a website can no longer be an afterthought. Rather, gaming enterprises should view their website as an essential element in bringing new and existing patrons to their business. Web CRM™ provides you the necessary tools and functionality to make your website a successful part of your overall marketing plan.
Web CRM™, part of Tech Results' InTRact™ customer relationship management (CRM) software solution, provides innovative and cost-effective new ways of interacting with your best patrons, through your existing website. With the various Web CRM modules, you can:
- Provide patrons with a current summary of their players club account.
- Update patrons with the details of current promotions.
- Deliver personalized web-exclusive offers.
- Increase your database by targeting fist-time patrons with informational teasers.
All this ... and more ... with Web CRM.
Web CRM™ Modules
Web Entries - Players can redeem free entries into current promotions.
Web Balances - Players can check the status of their players club account and view a summary of their points balance.
Web Gifts - Players can redeem their points for exciting merchandise.
Web Offers - Easily create and send personalize web-exclusive offers that pique the patron's interest and cater to their every need, while reducing the promotion costs versus printing and mailing traditional offers.
Web Events - Players can register for upcoming events.
Security & Compatibility
As an integral component of the InTRact™ CRM platform, WebCRM™ modules feature secure log-in, CMS pin validation and per promotion review. And, because these modules are compatible with the balance of Tech Results' BI and CRM products, managers already utilizing existing WAGER® products can create and target specific groups for your web promotions and perform additional offer analysis by group.
Call us today to ask a sales representative how you can utilize InTRact™ WebCRM to dramatically improve the way in which you connect with your players ... and start increasing your database, improving promotional participation and reducing your promotional costs.