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Web CRM™

InTRact CRM Solution

Web CRM™ lets you connect with your best patrons ... whenever and where ever they are!

In today's competitive gaming environment, a website can no longer be an afterthought. Rather, gaming enterprises should view their website as an essential element in bringing new and existing patrons to their business. Web CRM™ provides you the necessary tools and functionality to make your website a successful part of your overall marketing plan.

Web CRM™, part of Tech Results' InTRact™ customer relationship management (CRM) software solution, provides innovative and cost-effective new ways of interacting with your best patrons, through your existing website. With the various Web CRM modules, you can:

  • Provide patrons with a current summary of their players club account.
  • Update patrons with the details of current promotions.
  • Deliver personalized web-exclusive offers.
  • Increase your database by targeting fist-time patrons with informational teasers.

All this ... and more ... with Web CRM.

Web CRM™ Modules

Web Entries - Players can redeem free entries into current promotions.

Web Balances - Players can check the status of their players club account and view a summary of their points balance.

Web Gifts - Players can redeem their points for exciting merchandise.

Web Offers - Easily create and send personalize web-exclusive offers that pique the patron's interest and cater to their every need, while reducing the promotion costs versus printing and mailing traditional offers.

Web Events - Players can register for upcoming events.

Security & Compatibility

As an integral component of the InTRact™ CRM platform, WebCRM™ modules feature secure log-in, CMS pin validation and per promotion review.  And, because these modules are compatible with the balance of Tech Results' BI and CRM products, managers already utilizing existing WAGER® products can create and target specific groups for your web promotions and perform additional offer analysis by group.


Call us today to ask a sales representative how you can utilize InTRact™ WebCRM to dramatically improve the way in which you connect with your players ... and start increasing your database, improving promotional participation and reducing your promotional costs.




Tech Results provides two enterprise software solutions, specifically designed for the casino gaming and hospitality industry.  Together with numerous accompanying modules,  including data warehousing, promotions management systems and host management applications, our leading-edge InTRact™ and WAGER® platforms represent the most comprehensive CRM and BI solutions available for the gaming industy.

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