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Maximize Share of Wallet

In a perfect world, you would capture 100% share of revenue from each and every customer while taking guest experience to the next level. In the real world, how close are you? Here are just a few ways Tech Results’ solutions can get your world of casino management closer to perfect:

  • Create profile groups & analyze past spend.

  • Estimate lifetime value.

  • Meet the patron’s expectations.

  • Build trust.

  • Assess the results.

Create Profile Groups & Analyze Past Spend

There are patterns in your data; the trick is to find them. WAGER® is a casino management software that includes user-friendly options to decipher your membership data and find those patterns to create profile groups from them.

Features of this casino management software include:

  • Create and save profile groups for later lift analysis with the Matrix Builder.

  • Snapshot revenue per person and in total by classic demographics.

  • Sort by time, frequency and value.

  • Contrast highly loyal members against newer and less loyal members.

Estimate Lifetime Value

When it comes to managing your marketing dollars, the real question is: what is this customer’s total lifetime value? This information tells you and your casino accountant and financial management the proven worth of your membership database.

Use WAGER® as your casino management software to understand Estimated Lifetime value quickly and easily.

Features of this casino management software include:

 

  • Calculate the total lifetime value of each customer, using gaming and non-gaming data, actual and theoretical values.

  • Consider profit impacts from direct reinvestment.

  • Project future spend based on known behavior.

  • Meet the patron’s expectations.

Meet The Patrons' Expectations

Loyalty is not about money. Loyalty is about making a promise, and keeping it. In the gaming industry, this promise is entertainment, a temporary refuge from the realities of life outside. Do it well and your customers will market the property for you. InTRact™ and WAGER® are casino accountant and financial management software that enable you to keep your brand promise through better customer service. With this casino software you will be able to:

 

  • Set measurable targets for customer-related activities.

  • Test to measure performance on those activities.

  • Aggregate and analyze to find patterns.

  • Improve with training and mentoring.

Build Trust

Maintaining the loyalty you have achieved in the gaming industry with your customers is more important today than ever before. Tech Results will help you build your patron’s trust with our casino management software through assured reliance and dependable delivery of our own brand promise by providing:

 

  • Stable promotion systems.

  • Consistent service.

  • Speedy handling of disputes.

Assess the Results

After profiling your customers, assessing value and taking some action. You will have the trends and patterns you need to make successful decisions. What will you do with this valuable information? Have you identified what changed? What worked? This is the most important step, assessing the results at hand. When you have recognized the change in customer behavior patterns through our casino accountant and financial management software, you will know what steps to take to make the most of your strengths.

 

Tech Results can help you see what promotions worked, who needs attention, and how to grow your client base.

Tech Results provides two enterprise software solutions, specifically designed for the casino gaming and hospitality industry.  Together with numerous accompanying modules,  including data warehousing, promotions management systems and host management applications, our leading-edge InTRact™ and WAGER® platforms represent the most comprehensive CRM and BI solutions available for the gaming industy.

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