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Target Your Market

Target Your Market

Know your customers and give them what they want. Tech Results will help you focus your direct marketing efforts and target your market.

Tech Results’ Casino Management Software will help your business:

  • Know your customers.

  • Select the right product.

  • Run the right promotion.

  • Deliver the right offer.

  • Assess the results.

Know your Customers

Our casino management software is the solution to help you understand who your patrons are and what their preferences are. InTRact Host VIP! will help you recognize your guests’ needs, making sure their requests and ensuring your players have a great experience at your property. WAGER Patron Revenue and Food and Beverage Revenue provide consistent, holistic data to your casino operations management. This information, along with your census data, gives you unparalleled insight to target your market.

 

Select the Right Product

Now that you know who your patrons are and what their preferences are, you can supply what they want.

Use WAGER to:

  • Choose game themes and denominations based on what is popular with your target player.

  • Improve your Food and Beverage offering to increase revenue and optimize inventory.

  • Adjust placement and price to lift average spend.

Run the Right Promotion

Reward loyal customers through targeted promotions. With casino management software such as InTRact Total Promo and Games Direct, you can run multiple simultaneous promotions directed at specific groups:

  • Excite premium members with exclusive VIP parties and giveaways.

  • Welcome sports enthusiasts with giveaways like a chance to win box seats in a Swipe & Win promo themed for the same game.

  • Encourage long-term loyalty with annual birthday promotions.

Deliver the Right Offer

Delivering rewards to your customers has never been this easy! Customers will no longer have to wait at long lines and their favorite games to claim their offers. With InTRact Host VIP!, your hosts can issue comps from the gaming floor in a few seconds and your players can redeem their free entries for promotions at the self-serve kiosks.

 

Assess the Results

With WAGER and InTRact multidimensional reporting, you can analyze patron performance over comparable periods. InTRact reports include detailed transactions and auditing information for tracking reinvestment activity. Historical views of business operations plus support for what-if scenarios, casino management, executives, and staff can have what they need at their fingertips.

Tech Results provides two enterprise software solutions, specifically designed for the casino gaming and hospitality industry.  Together with numerous accompanying modules,  including data warehousing, promotions management systems and host management applications, our leading-edge InTRact™ and WAGER® platforms represent the most comprehensive CRM and BI solutions available for the gaming industy.

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